![]() ![]() And the revolution in musical styles of the late 60’s and early 70’s created the demand for new instruments and tone qualities that went beyond those of the previous years. Fender and Gibson had been bought out by CBS and Norlin. Although he may not have known it at the time Bill and his pickup contemporaries like Larry Dimarzio and Overland (EMG) were in the right place at the right time. Started by Bill Bartolini in 1973, Bartolini Pickups and Electronics was one of the very first companies to offer a pickup that was not from one of the big 5 guitar companies Fender, Gibson, Gretsch, Guild or Rickenbacker. Bartolini first appeared at the dawn of replacement pickups for electric instruments in the Early 1970’s. ![]()
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